Friday, September 4, 2009

Paragon...Saigon, Siam or Singapore?

After several delays, Saigon Paragon (a collobration between the prestigious Khai Silk Corp and Thuy Loc Corp) has finally open its doors a couple of months ago, promising luxurious brand names and upper class eateries - a totally whole new swanky shopping experience.

Stratigically located near the trendy Phu My Hung residences in District 7 & standing next to the Saigon Exhibition & Convention Center, its target market seems to be the middle & upper class residents (especially the expats) within the area and visitors to the exhibitions/conventions next door.

I was there one Sat afternoon and it was almost ghastly empty with less than 40 patrons in the building - not a good sign, just after 3 months into its opening.

Having gone to different 'Paragons' in HCMC, Bangkok and Singapore, they are vastly different with only one distinct similarity - plush & posh.

Can Saigon Paragon sustain? Only time will tell.


Artists impression on their official website, looking very magnificent



Saigon Exhibition & Convention Center

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